Sustainability

In line with our Vision "To create the 21st century's leading company" and our Purpose "To break through stagnation with new power and the internet," CyberAgent centers its sustainability strategy on maximizing human capital, mitigating information security risks, and addressing climate change. We are aggressively driving company-wide operational efficiency through AI, creating an environment where our people—the source of our growth—can work more creatively.

A Strategy for Full AI Adoption: Engaging All Employees for Maximum Utilization

Profile

Chihiro Ueno

Executive Officer, CyberAgent, Inc.
General Manager, AI Operation Office

Empowering Creativity by Eliminating Non-Core Tasks

At CyberAgent, we firmly believe that AI utilization is a key to increasing competitiveness. To drive company-wide AI implementation, we established the specialized AI Operation Office in October 2023. As Fujita states, the gap will widen between companies that leverage AI and those that do not. We recognize that AI will become an essential infrastructure seamlessly integrated into all operations.

Leveraging the strength of an in-house development team, the AI Operation Office promotes AI literacy for all employees through product development, implementation support, and AI talent development. We support reducing non-core tasks, such as scheduling and minute-taking.

Currently, we have approximately 20 projects in active development and deployment. A standout initiative is "CySche," our conversational scheduling application. Users simply input attendees and desired timeframes, and the AI suggests the optimal schedule, automatically handling notifications. This has drastically reduced the need for manual confirmation and back-and-forth communication, significantly relieving our employees of the burden of 200,000 internal scheduling tasks every month.

Furthermore, we have adopted Dify^*1, a tool that allows employees to develop and operate AI apps without programming knowledge, company-wide. Over 2,500 employees use this platform, resulting in a reduction of 10,500 working hours^*2 per month. Following over 30 internal study sessions to promote its adoption, its use rapidly expanded, particularly among non-engineer employees. This systematic reduction in routine operations is enabling our people to fully dedicate their energy to core tasks that generate more value.

*1: Dify: A low-code platform for developing and operating AI apps developed by LangGenius, Inc.
*2: Based on a hearing survey of Dify-using employees.

A selection of products developed in-house, including those from the AI Operation Office

We understand that embedding AI into the workflow of every individual requires active communication and robust information sharing. We are therefore aggressively strengthening our internal communication efforts, providing content that showcases our developed products and offers practical guides for using generative AI.

We also regularly hold internal study sessions and conduct interviews with business divisions to directly understand the needs and challenges on the ground.

Initiatives to Elevate AI Literacy for All Employees

In September 2023, we held the GenAI Utilization Contest, soliciting ideas for four themes, including operational efficiency and service proposals. To encourage participation from all job types, we emphasized no matter the technical feasibility, feel free to share your ideas. We supported this by subsidizing a portion of the fees for the generative AI service used for idea validation.

The second contest, held in 2025, focused more on company-wide business impact, building on the employees' increased understanding of AI and technological advancements. The total number of submissions for the first and second contests combined reached approximately 2,500, demonstrating the active participation of employees.

"Win ¥10 Million! GenAI Utilization Contest" Internal announcement and event day (2023)

To accelerate AI talent development, we executed a program to deeply understand genAI in November 2023. The program was delivered to all employees, segmented into three focused tracks—non-engineer, engineer, and machine learning engineer—with approximately 6,200 participants, including executive officers. This initiative successfully elevated the collective skill base of the entire organization. Since then, inquiries and consultations to the AI Operation Office have dramatically increased, reflecting a significant shift in employee awareness.

These company-wide initiatives have proven successful. Currently, we are advancing projects across various businesses focused on AI-driven product development and enhancements in quality and productivity. In February 2025, we held AI Fes., an event that brought together internal initiatives to promote connections among employees involved in AI. With 65 posters and 26 booths, over 1,000 employees participated, including non-engineers, demonstrating active knowledge sharing.

AI Fes.: A showcase of AI expertise in the company

The AI Utilization Strategy for Our Engineering Organization

Within our engineering organization, the company-wide deployment of GitHub Copilot^* in April 2023 served as a catalyst, leading to the departmental adoption of a range of AI developer tools. As a result, AI now complements about 40% of engineering man-hours after approximately 1.5 years.

We also launched a monthly subsidy program of $200 per engineer for the introduction of developer AI agents to enhance individual skills. In August 2025, we established the AI-Driven Promotion Office dedicated to accelerating the collaboration between engineers and AI agents.

We aim to create a development organization where engineers can drive long-term growth by achieving a drastic improvement in productivity through AI agents, leading to further value creation in our services.

*: GitHub Copilot: A developer tool that provides AI-powered code completion and generation

CA BASE SUMMIT: Our sustainability engine in the AI era, the engineer's Meeting for Tomorrow

The GenAI Utilization Contest, the reskilling program, and the AI Fes. are all direct outcomes of "CA BASE SUMMIT," the engineer's edition of the Meeting for Tomorrow, that we have hosted annually since 2017. Held primarily by engineers and creators, with the steadfast goal of ensuring we remain an organization capable of continuous innovation, this summit has adopted 92 ideas over the past six years.

The day of "CA BASE SUMMIT 2025"

At this year's meeting, numerous AI-related proposals were adopted, and one of them, the AI-Driven Promotion Office, was established to translate strategy into action as quickly as possible. By leveraging the framework of our signature corporate culture, the "Meeting for Tomorrow^*," the CA BASE SUMMIT provides a critical, engineer-centric perspective on our company's future, and it has become CyberAgent's sustainability engine for the AI era.

As AI accelerates its evolution, we will leverage our proven strengths in adaptability and execution to decisively lead its utilization, thereby reinforcing our competitive advantage and delivering long-term value creation.

*: Meeting for Tomorrow: An annual conference where new business ventures and solutions to critical challenges tied to CyberAgent's future are proposed and decided.